“It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.”

Ghanaian-American businessperson and marketing executive

Bozoma Saint John is a Ghanaian-American businessperson and marketing executive. Born Bozoma Afiba Mamekyi Saint John-Watson, she has held senior roles across major media and consumer companies, including Netflix, Uber, Endeavor, Apple Music and PepsiCo. She was chief marketing officer at Netflix from August 2020 to March 2022. Before that, she was chief brand officer at Uber, then chief marketing officer at Endeavor, and earlier a marketing executive at Apple Music after it acquired Beats Music. From 2005 to 2014, she worked at PepsiCo, where she rose to head music and entertainment marketing. In 2021, Leading Ladies Africa named her among its Top 50 Most Influential Female Leaders in Africa in the corporate and business sphere.