“Little white lies are told by humans all the time. Indeed, lying is often how we get through each day in a happy little bubble. We spend time and energy rationalizing our own behaviors, beliefs and decision-making processes.”

American businessman and author

Barry Ritholtz is an American businessman and author. He is the founder and chief investment officer of Ritholtz Wealth Management, and he first drew wider attention for warning about the risks in derivatives and mortgages before the subprime mortgage crisis. His work is rooted in financial planning and asset management. He is best known for commenting on market risk and the forces behind major financial disruptions, especially in the years leading up to the crisis.