“What you pay for an investment is the single biggest determinant for how successful that investment will be. When equity prices are high, your returns will be lower. When they are cheap, your returns will be higher.”

American businessman and author

Barry Ritholtz is an American businessman and author. He is the founder and chief investment officer of Ritholtz Wealth Management, and he first drew wider attention for warning about the risks in derivatives and mortgages before the subprime mortgage crisis. His work is rooted in financial planning and asset management. He is best known for commenting on market risk and the forces behind major financial disruptions, especially in the years leading up to the crisis.