“A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.”

Indian author, former diplomat, broadcaster and entrepreneur

Amish Tripathi is an Indian author, former diplomat, broadcaster and entrepreneur. He is best known for The Shiva Trilogy and the Ram Chandra Series. His books made him one of the fastest-selling writers in Indian publishing history. He is associated with popular fiction that draws on Indian mythology and retells familiar stories for a modern audience.