Virginia Postrel

“In Shakespeare's world, characters cannot trust their senses. Is the ghost in Hamlet true and truthful, or is it a demon, tempting young Hamlet into murderous sin? Is Juliet dead or merely sleeping? Does Lear really stand at the edge of a great cliff? Or has the Fool deceived him to save his life?”

“The elements that create glamour are not specific styles - bias-cut gowns or lacquered furniture - but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown.”

“The profusion of fonts is one more product of the digital revolution. Beginning in the mid-'80s and accelerating in the 1990s, type design weathered the sort of radical, technology-driven transformation that other creative industries, including music, publishing, and movies, now face.”

“Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.”

“Americans hate their cable companies - for bumbling installers, on-again-off-again transmissions, peculiar channel selections, and indifferent customer service. The only thing cable subscribers hate more than the cable company is not being able to get what it delivers: multichannel selection and good reception.”

“People without children do have the freedom to do things that caring parents with dependent kids can't - to work long hours, to travel frequently, to relocate, and to do all these things on short notice if necessary. In return, they can achieve positions that devoted parents can't.”

“Through the 1990s, 'Reason' was a voice of 'dissident feminism,' upholding the equal dignity of both sexes and supporting the rights of individuals against a government that had gone mad over sexual harassment.”

“At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism.”

“A world of few choices, whether in jeans or mates, is a world in which individual differences become sources of alienation, unhappiness, even self-loathing. If no jeans fit, you'll feel uncomfortable or inferior. If no housing developments reflect your taste for unique architecture, you'll write screeds against philistine mass culture.”

“Storage problems make neon signs the most ephemeral of commercial arts.”

“Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make the ideal real. It depends on a special combination of mystery and grace. Too much information breaks the spell.”

“The mere existence of 'Buffy' proves the declinists wrong about one thing: Hollywood commercialism can produce great art. Complex and evolving characters. Playful language. Joy and sorrow, pathos and elation. Episodes that dare to be different - to tell stories in silence or in song. Big themes and terrible choices.”

“Neon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it.”

“Abundant choice doesn't force us to look for the absolute best of everything. It allows us to find the extremes in those things we really care about, whether that means great coffee, jeans cut wide across the hips, or a spouse who shares your zeal for mountaineering, Zen meditation, and science fiction.”

“Dialysis does not make patients well. It simply postpones their deaths.”

“The intimate contest for self-command never ends, and lifetime happiness requires finding the right balance between present impulses and future well-being.”

“Our eyes and brains pretty consistently like some human forms better than others. Shown photos of strangers, even babies look longer at the faces adults rank the best-looking.”

“The Internet ethos of diversity and competition runs exactly counter to uniform, gatekeeper-oriented medical culture - the technocratic philosophy of the 'one best way' embodied in our pharmaceutical regulations. On the Net, medical information is abundant, and pharmacies, domestic and foreign, operate on many different models.”

“Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id.”

“The United States government approaches patient choice in medication as Singapore does free speech: its pronouncements sound reasonable and tolerant until you threaten its prerogatives.”