Tahl Raz

“If you solve both the consumer problems and the corporate problems, you can win at this game. If you reinvent what a corporation is currently selling, it can often make the leap.”

“Companies that have strong graphic identities have built them through years of use.”

“Design is the Zeppo Marx of management disciplines - the one that everyone seems to forget.”

“Since its founding, Brooks Instrument has been producing devices that measure and control the flow rate of fluids used in manufacturing processes. And for all those years, the company has relied on the standard marketing package for its sector: earnest, information-crammed manuals and brochures.”

“Some of the best logos are the simplest. One of the oldest is the mark used by the Bass brewery: a red triangle. Target has made a red circle with a red dot in the middle seem the very essence of affordable, hip practicality.”

“There is a huge opportunity in the intermarriage trend. These are people who, if you show them how vital the community is and how great it is to raise kids Jewish, these people are going to raise their kids Jewish. Ultimately, that's all that matters.”

“At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.”

“Fred Segal was founded - by none other than Fred Segal - as a tiny jeans retailer in 1968. In the 1970s Segal, began selling space to employees, starting with his nephew Ron Herman.”

“A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took more than two decades for White Mountain Footwear, a privately held shoe manufacturer based in Lisbon, N.H., to finally give its own emblem some serious thought.”

“Always the notorious red-light district of sports, boxing today is as troubled as it was even in the days when the Mob called the shots. There are too many lawsuits and too few heroes. Absurd mismatches and fraudulent rankings by unaccountable offshore sanctioning bodies have disgusted fans.”

“When the founder of World Energy Solutions Inc. assembled his first board in 2000, it consisted of nine investors and friends. The group met quarterly, generally affirming Domaleski's every action. But the Worcester, Mass., company, which auctions electricity and gas credits, lacked customers and financing. It needed more from its board to survive.”

“The role of president, as George W. Bush commented in 2000, requires vision, management, and an eye for talent - not so different from that of CEO. But during the first years of Carter's presidency, his Cabinet was anything but businesslike, beset by infighting and meetings that ambled.”

“ReadyMade's first three issues dished out instructions for all sorts of kitschy crafts and odd projects: homemade wallets, Adirondack chairs, even taxidermy.”

“No sport - maybe no business - is more entrepreneurial than boxing.”

“Design firms and progressive companies rely on many of the same tools: rapid prototyping, observational research, creative thinking, collaborative work environments, and multidisciplinary teams.”

“A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.”

“Customers are enormously punishing when companies don't meet their expectations.”

“Networking is never easier than when people are coming to you.”

“Spirituality is a growth industry. And nothing illustrates that better than the burgeoning crop of colossal sanctuaries sprouting up in suburbs across the land.”

“While professional basketball, football, and baseball players make millions and their salaries represent well over 50% of the billions generated by those sports, the spoils of boxing don't often make it to the boxers.”