A biography for Sergio Marchionnehasn’t been written yet.
“I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay.”
“People don't like the car business. They like going to car sales, but they don't like the stock of the car companies.”
“I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't.”
“If I want to leave one thing here after I'm gone, it would be an incredible sense of humility.”
“There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010.”
“All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue.”
“Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked.”
“My job is not to make decisions but to set stretch objectives and help our managers work out how to reach them.”
“People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries.”
“What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the answer is nothing: a total waste of capital.”
“I'm not really a late night guy. I used to be when I was younger.”
“People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be.”
“In the car business, sometimes you crash.”
“I want to study theoretical physics because it is one of the hardest things there is.”
“It would be idiotic to position ourselves against Silicon Valley.”
“Jeep represents a way of life. It's not just a car.”