Sergio Marchionne

“Don't believe your own press, and don't give speeches.”

“If you put a Ferrari sticker on a toaster, it doesn't go any faster.”

“You only produce one car less than the demand for the vehicle. You just don't exceed that equation.”

“I like fast cars. I used to be a car buff before I went to Fiat.”

“There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer.”

“I think the mind should deliver new and fresh designs all the time.”

“I am totally in line with the fact that I think wealth distribution for carmakers needs to be redimensioned to allow labor to take a piece of that wealth distribution.”

“You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched.”

“Leadership is not a quantitative thing. People either smell it in you, or they don't.”

“Who my successor is will be up to the board, not me.”

“Most car advertising assumes that people have IQs that are missing a digit.”

“One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy.”

“I like simplicity almost to the point of being monastic.”

“I won't talk of bad luck. I don't believe in it.”

“It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly.”

“The heart of Ferrari is winning in F1. I don't want to see our drivers in 7th and 12th place.”

“I don't want to conquer North America. I only want a share.”

“There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead.”

“I have the same clothing everywhere I live.”

“There is nothing that would prevent Fiat Chrysler from providing ride-sharing service to a wider community and using our dealer network for this.”