Ryan Holiday

“Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.”

“As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front.”

“Perfectionism rarely begets perfection, or satisfaction - only disappointment.”

“My neighbors don't care that I'm an author. It's inherently ego-inhibiting.”

“Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it.”

“The news is notoriously inaccurate, and our memory of it is even worse.”

“As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity.”