Richie Norton

“When everyone has a microphone, you can't hear anything. Choose one voice carefully and listen in.”

“S.T.O.P. = Start To Open Possibilities”

“When the going gets tough, people bail. When the going gets easy, people get lazy. Honest, smart, hard work is the way to get results.”

“It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship.”

“Marketing without sales is dead.”

“IT'S TIME TO LEARN YOUR A.B.C.sAlwaysBE CONFIDENTConfidence is a feeling, feel it.AlwaysBE CREATIVECreativity is an ability, enable it.AlwaysBE CURIOUSCuriosity is a desire, desire it.AlwaysBE COMPASSIONATE Compassion is an awareness, be aware.AlwaysBE CHARITABLE Charity is generous, be generous.AlwaysBE CONSIDERATEConsideration is thoughtful, think.AlwaysBE COURTEOUSCourtesy is a mindset, be mindful.AlwaysBE COACHABLECoachability is a willingness, be willing.AlwaysBE COMMITTEDCommitment is purpose, live on purpose.AlwaysBE CARINGCaring is giving, give.”

“Never mix negative thinking with negative people. Multiplying negatives, in this instance, won't make a positive.”

“Entrepreneurs don't have weekends or birthdays or holidays. Every day is my weekend, my birthday, my holiday. OR, every day is my work day. Mostly it's a choice.”

“College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve.”

“Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on...The global economy is amazing. Your $20 t-shirt is a freaking miracle.”

“Work-Life Freedom > Work-Life Balance”

“QUIT = Quickly Uphold Important Things”

“Work is meant to create a desired outcome. If your work is not creating the dream, what are you working on?”

“Don’t sell based on inventory. Inventory based on who you want to sell.”

“If you want an incredibly passionate, happy, ALIVE business…don’t overcomplicate things. Once all is said and done, the foundational elements of a successful business are very simple: respect, service, value and sales. Comparatively, everything else is froth.”

“LEADERSHIP is your org chart turned upside down.”

“No one knows your inner battle. No one knows the challenge you face. No one knows the sacrifice it takes to do what you do. But you're not alone.”

“Everyone is pretty good at learning. Very few are good at doing.”

“The willingness to be a champion for stupid ideas is the key to greater creativity, innovation, fulfillment, inspiration, motivation and success.”

“START: Serve, Thank, Ask, Receive, Trust”