Rande Gerber

“I know what I know and I also know what I don't know, and I make sure I hire the right people who can teach me.”

“We own a proprietary recipe for Casamigos Tequila that can't be duplicated.”

“I play a little but also like to keep the guitars around for when friends come over.”

“Around 16 I began going out with friends to the city. That's where the action was. We would go to this place on Times Square - real shifty - and get fake IDs made up.”

“I want to be unique and original and truthful.”

“I had long, blond, wavy hair.”

“Wherever I travel, I always head for a drink at the hotel bar as soon as I arrive. Not only is it a great way to relax, but it's a fantastic way to feel the pulse of a city.”

“I don't want to be stuffing my face at a party - I just want to talk and socialize.”

“None of our bars smell like a bar at all - that's our number one rule - and we use certain scented candles and certain types of incense in order to give our bars a specific feel and ambiance.”

“When I interview someone, I want to find out about their life, get a sense of their personality, their passion. Maybe I'm hiring for a certain job, but even if your job is marketing, I'm going to ask you for your opinion on other things - taste this, what do you think of this bottle?”

“A lot of people go into the bar and nightclub business thinking: 'Hey, we can make money for a year or two, close and then open again,' but for me, it's always been a business and it's always been about longevity.”

“My favorite website is The Daily Beast, and I also like 1stdibs.com, where I'll browse for great rugs or classic furniture.”

“My favorite hotels are anything Aman, because their properties are always so beautiful.”

“I'm usually up until around 1 A.M. or 2 A.M. I don't get much sleep - and I prefer it that way, writing notes and coming up with different ideas for two to three hours between 11 P.M. and 1 A.M. or 2 A.M.”

“Oh, the secret of a great club is all in the detail. When I walk into one of my bars, I have to have all my napkins a certain way and all the pourers in the bottles facing a certain way. It drives some people crazy, but I figure if I notice something's off, then other people will notice it, too.”

“Studio 54 was the place you could never get into. Of course, the place you can't get into is the place everyone is trying to get into.”

“I thought I wanted to work in music production for a while. I worked for a film producer. Then I was given the opportunity to open a bar in New York. So, I was like, 'You know what, I'm going to give it a shot.'”

“My mind starts to work creatively past 10 P.M. or 11 P.M. - all of a sudden there's silence and my head starts going.”

“I have to be proud of what I'm doing. When I created Caliche, it was something I really wanted to drink and that I wanted my friends to think is the best.”

“When times are good, people drink. When times are bad, people drink.”