A biography for Phil Schillerhasn’t been written yet.
“That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.”
“There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.”
“There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”
“Sooner or later, the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer.”
“Our approach at Apple has always been to make products we're proud to own and use ourselves.”
“Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone.”
“The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.”
“When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.”
“It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.”
“There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.”
“From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.”