A biography for Phil Schillerhasn’t been written yet.
“It's really cool having the news in your pocket.”
“The job of the iPad should be to be so powerful and capable that you never need a notebook.”
“It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.”
“Every company that made computers when we started the Mac, they're all gone.”
“You increasingly are seeing more Macs than PCs.”
“We got rid of parallel ports, the serial bus, floppy drives, physical keyboards on phones - do you miss the physical keyboards on your phone?”
“If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.”
“I'd prefer not to tell confidential information about future products.”
“There were so many things of value in the original Mac that it is still recognizable.”
“Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone.”
“When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.”
“It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.”
“I use a lot of the Web 2.0 apps that I've seen out there, and I think there is incredible work going on there.”
“Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.”
“There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'”
“With every project, there are things that surprise you with the meaning they take on as you start to use them.”
“The iPad is far and away the most successful product in its category.”
“We try to find better solutions - our customers have given us a lot of trust.”
“There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all.”
“I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.”