Joe Wicks

“Start early and hydrate as soon as you wake up.”

“I'm not motivated to be famous. I'm motivated to be successful. To reach people, I've got to get on TV, I've got to get in with the government, I've got to get on TV abroad.”

“When I've stopped doing workouts and YouTube videos, I want this content that I've created to be used in schools all around the world. This is what I want to be remembered for.”

“The diet industry pushes these low calorie, calorie-counting diets, and that's what I want to release people from.”

“I wasn't born ambitious, but I am ambitious now.”

“I don't want people to compare themselves to me and feel bad. I want to be inspiring, not to depress them.”

“I applied the same mentality to my social media as I did when I was doing my boot camps. I thought, well, no one's watching, but I'll keep adding value, putting out good recipes, funny workouts and good videos. And it grew and grew.”

“I do want a big family.”

“One thing I had more than anything, I had love and support from my mum and dad. My mum used to say: 'I don't care if you become a dustman or a doctor, you can be who you want.'”

“I grew up on a council estate, but I still had a roof over my head, we still had food, I went on school trips. I wasn't completely deprived.”

“Fasting is not sustainable or enjoyable, yet we've been conditioned to think the only way to burn fat is to cut out all the things we love and spend hours in the gym. How can anyone live like that? Don't starve yourself; train, then refuel your body.”

“You can have an awesome physique by doing just 25 minutes exercise a day. That's all I do.”

“I Snapchat in the bath. I Snapchat when I wake up. I'm giving people inspiration. It's like a TV show.”

“My goal is to take the nutrition world globally. You've got chefs who do their chef thing, you've got fitness trainers who do the fitness stuff but I'm the only one who does both.”

“Having a perfect set of abs will not bring you happiness, but eating healthy food and exercising will.”

“You can be fit and healthy and still have fun.”

“I'm staying fit to stay mentally strong.”

“It's all about nutrition. You can train, train, train all you want but I always say you can't outtrain a bad diet.”

“I like going to the cinema or theatre, followed by a meal and cocktails. I'm typically home by midnight; I used to be a raver but not now, unless I'm on the boys' trips to Vegas, Dubai or Miami.”

“I'm always giving out such a positive message that I never really get attacked. There's not much you can attack me for.”