A biography for Jerry Della Feminahasn’t been written yet.
“The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.”
“The fact is, Joe Isuzu is very successful at selling cars.”
“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”
“Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused.”
“If they can't suck money out of the Hamptons, a candidate really has to throw in the sponge.”
“Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change.”
“Whether you're a mafia guy or in advertising, you always end up going back to your family.”
“I couldn't get along with the French.”
“There are no client conflicts, only bad explanations.”
“Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct.”
“I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.”
“I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.”
“The French are simply incapable of telling the truth.”
“I'm waiting for the candidate who says, 'I'm keeping things exactly the way they are. I like it this way.'”
“Thank you for making me nouveau riche.”
“I'm happy to pay my fair share - which is whatever the tax is right now.”
“The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy.”
“It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.”
“I think it's good to have switched to a much more visual world and that people are not all that interested in words.”
“I have a small vocabulary, which I move around fast.”