Jenny Packham

“I love travelling and use my time abroad to be inspired.”

“Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.”

“I don't really design for myself. It would be very limiting.”

“I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.”

“Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.”

“I think it is very hard to design in colours you don't feel right about.”

“I really enjoy the diversity of the people we dress.”

“I always design with the occasion in mind, so I particularly enjoy creating bespoke pieces; it's always an exciting challenge for me creatively.”

“Our silhouettes are quite classic, and the fit is very flattering. I just try to create something beautiful that complements the wearer.”

“I like the American style. I love L.A. They have a completely different way of dressing.”

“There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.”

“I loved dressing Elizabeth Hurley. I thought that was wonderful. She was one of those women who is so aware of how she looks in everything.”

“There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.”

“I do think there is a bit of Liberace in me.”

“I create fashion that is memorable.”

“A dress should never take over someone.”

“We've found that the more niche you are, the better off you are.”

“I felt my design point of view was more welcomed in New York, that I could show my collections in the way I wanted to show them.”

“Sometimes simple accessories are all you need when your dress speaks for itself.”

“People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.”