Jenny Packham

“Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment.”

“When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.”

“I realised as a teenager that I was destined for a creative life and found that fashion design was something I enjoyed and was a potentially successful career path.”

“I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.”

“I think it's very important to women what they want to watch. They're looking all the time to the red carpet to see what to wear, and it sets off all sorts of trends.”

“A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.”

“I always love long shirt dresses with hand painting on it. It's just wonderful.”

“Wonderbra is such an iconic brand with strong design values and great sense of humour.”

“I feel our brides are empowered women who know what they want and have a strong sense of their identity. Obviously, they love fashion and glamour.”

“When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.”

“It's very nerve-wracking dressing someone because you obviously do everything you can to get them to be interested in something you've done, and then you hear they're wearing it, and then, obviously, they're going to step out in it, and you want to know that it's all going to work and what everybody's going to say about it.”

“There's nothing standard about a wedding dress or shoes anymore.”

“I play with those two eras a lot. The '70s did actually take quite a lot inspiration from the '30s. I love the '70s, the bold color. There's something very sophisticated about it now, looking back.”

“All I ever aim to do is make beautiful evening wear.”

“Our dresses take a long time to make.”

“With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.”

“We don't go to parties much. I am very serious about my work. But I also have two children, and I wanted to do that job well.”

“I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.”

“We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together.”

“I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.”