A biography for James Cash Penneyhasn’t been written yet.
“The disciplined are free.”
“A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.”
“Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.”
“Change is vital, improvement the logical form of change.”
“As a rule, we find what we look for; we achieve what we get ready for.”
“No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.”
“We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.”
“Theory is splendid but until put into practice, it is valueless.”
“Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.”
“I believe in trusting men, not only once but twice - in giving a failure another chance.”
“It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.”
“The Golden Rule finds no limit of application in business.”
“The art of effective listening is essential to clear communication, and clear communication is necessary to management success.”
“No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.”
“Success cannot come from standstill men. Methods change and men must change with them.”
“No serious-minded man should have time for the mediocre in any phase of his living.”
“Exchange ideas frequently.”
“It is always the start that requires the greatest effort.”
“The best teamwork comes from men who are working independently toward one goal in unison.”
“Salesmanship is limitless. Our very living is selling. We are all salespeople.”