Henrik Fisker

“You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.”

“People feel very emotional about cars, and I don't want them to feel bad about driving a fast car.”

“When we first showed the Karma in January 2008, we had barely started the company.”

“The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.”