Evan Spiegel

“It's important to be thoughtful and mindful about the things you say to other people.”

“I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.”

“We don't want to own people's photos. We want to help them communicate with friends in whatever way makes them happiest.”

“In the future, we'd like to support upcoming artists, people that are trying to be actors.”

“What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it.”

“Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.”

“It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others.”

“We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.”

“I'd like to create a space for people who have a lot of talent but not a lot of reach.”

“The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.”

“The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.”

“One of the things I'm trying to get better at is apologizing when I make mistakes. That's been a big priority of mine.”

“The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you.”

“We never saw Google+ Circles or Facebook Lists as reflective of the way our friendships play out.”

“We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm.”

“The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go.”

“Typing and read receipts make a lot of sense for messaging. You write a letter, you put it in an envelope, you send it to a friend, and you want to know when they get it. It's like FedEx - they let you know when the package gets dropped off.”

“Conforming happens so naturally that we can forget how powerful it is. But the thing that makes us human are those times we listen to the whispers of our soul and allow ourselves to be pulled in another direction.”

“If we take a step back and look at what Snapchat is, it all starts with the camera.”

“Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping.”