“The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.”

Australian businessperson and advertising executive

David Bjorn Droga is an Australian businessperson and advertising executive. He is the founder of the agency Droga5 and later became vice chair of Accenture. Droga5 was acquired by Accenture Interactive in 2019, and Droga was named chief executive officer in August 2021. In 2022, he renamed Accenture Interactive to Accenture Song. In September 2025, he stepped down as CEO of Accenture Song and continued as vice chair of the wider organization.