Dan Ariely

“אושר שקשור להישג, למשמעות.”

“דיאטות שיותר קל לעשות הן דיאטות שיש בהן חוקים.”

“כתיבה בשפה לא אקדמית היא לא דבר פשוט.”

“עבודה והשקעה יוצרות הרגשת בעלות.”

“אנשים חוזרים על אותן שגיאות שוב ושוב – מפני שאינם מצליחים ללמוד מן הניסיון.”

“אנשים מעדיפים לשאול שאלות משעממות על אף שבטח מעניינים אותם דברים אחרים לגמרי.”

“חופש הבחירה אינו נמצא בדרך שבה אנו מתנהלים בסביבה מסוימת, אלא בבחירת הסביבה שבתוכה אנו מתנהלים.”

“לחוש התלהבות בנוגע למה שאנחנו עושים.”

“יש פער גדול בין מה שאנשים רוצים לעשות באופן עקרוני לבין מה שהם רוצים לעשות עכשיו.”

“לחשוב על החיים כעל משחק לטווח ארוך.”

“אנחנו המנכ"לים של חיינו.”

“To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.”

“We talk about honesty, but the reality is we have lots of human values, and they are not all compatible. We don't always tell the truth about everything, no matter what the consequences.”

“...[D]ivision of labor, in my mind, is one of the dangers of work-based technology. Modern IT infrastructure allows us to break projects into very small, discrete parts and assign each person to do only one of the many parts. In so doing, companies run the risk of taking away employees' sense of the big picture, purpose, and sense of completion.”

“Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.”

“What kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.”

“Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.”

“We all think that in the future, we are wonderful people. We will be patient, we will not procrastinate, we will exercise, we will eat well... The problem is we never get to live in that future. We always live in the present.”

“While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.”

“The more cashless our society becomes, the more our moral compass slips.”