Chiara Ferragni

“When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do.”

“When I started my blog, I wanted it to be like my house - my own little place that anyone could come to.”

“If I'm on a flight for more than 14 hours, I will do this Fresh face mask on the plane. I don't care how silly it looks; it saves my skin from drying out.”

“Looking into the camera creates a special eye and soul contact.”

“You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.”

“There isn't that disconnect between the fashion industry and people now - you can be a trendsetter even if you don't go to shows. The industry isn't as snobbish as it used to be.”

“In a few years, we might not still be into Instagram, but hopefully I'll be into the next thing and have fun do it.”

“I think you should always have a big team behind you if you are a big brand because it makes you think big.”

“My style evolves day by day; I love change.”

“I love hats, especially when you have bad hair days.”

“When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day.”

“I've never tried too hard.”

“Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.”

“Take risks and try new things.”