Caroline Ghosn

“Run focus groups. Do whatever you need to do to get 8 to 10 people together in a room and put your product in front of them. Ask them how much they would pay for it and whether they would pay for it. It's really important to get user validation early and often.”

“Education has rules and parameters. Women outperform men when the parameters are clear.”

“Men are much more likely to make sure the boss knows they were in the office until midnight. But women tend to avoid seeking that kind of acknowledgement for their work. They just assume that the boss knows - but the boss usually doesn't. I experienced that firsthand.”

“I have always been fascinated by entrepreneurship.”

“The issue of women in the workplace is not a women's issue: it's an economic problem.”

“When faced with an obstacle or uncertainty in your abilities, use it as an opportunity to grow your talents.”

“What matters about people is their magnetic leadership, their aptitude for helping those following in their footsteps, and their passion - how they choose to package that is their prerogative.”

“I'm nicknaming millennials 'the purpose generation' because we're making so many decisions.”

“When you experience difficulty at work or in your life, instead of looking back on it as something that was really challenging, look at it and ask yourself, 'What wisdom did I learn from that?'”

“I would encourage women to think about leaders in different fields or companies who they can draw parallels with. For example, I am constantly studying the lives and lessons of leaders in fields outside of technology, from the arts to politics. There is always something to learn.”

“Being an entrepreneur is not a 9-to-5 job.”

“Our members are constantly telling us that the guidance they received from Levo's mentors has helped them negotiate a raise, ask for more responsibility, build their resume, and more.”

“There's this huge taboo around talking about money that we have as a society.”

“Speaking personally, as a first-time female founder, I would not be where I am today without an incredible network of fellow founders who have shared their challenges, advice, and hacks with me.”

“The failures that you beat yourself up over are the ones where you experienced warning signs and can connect the dots backwards after the fact.”

“I wish I had known the value of interning at a startup before starting my own. There is so much I could have learned on somebody else's dime in a much lower-risk environment.”

“I really believe that cultivating creativity, as a general principle, is about managing your energy.”

“Believe in yourself. You are enough.”

“You're actually making the rest of your day productive by spending 30 minutes reviewing your to-do's, prioritizing them, and ruthlessly removing things that shouldn't be there.”

“White is hands down my favorite color and the color I wear the most.”