A biography for Brad Parscalehasn’t been written yet.
“It was voters in the Rust Belt that cared about their roads being rebuilt, their highways, their bridges. They felt like the world was crumbling. So I started making ads that would show the bridge crumbling.”
“I try to be a perfectionist.”
“I have a daughter in college myself. It's an expensive thing.”
“All campaigns have ebb and flows along the way, right? Ups and downs.”
“I'm the cog in the middle that makes it all turn together. And if you pull me out, a lot of other cogs start to fall.”
“I think the Republican Party is in a strong position with Latino voters and other demographics.”
“You can't just take and sample size a few hundred people and decide that what you think 200 - almost 200 million people are going to vote and go do. It's a complex country.”
“Donald Trump won the campaign, and I was empowered by Jared Kushner and lucky to be around people like Kellyanne Conway and Steve Bannon.”
“I have a lot less faith in the system. You really don't understand how swampy it is until you get here.”
“Targeted marketing has existed for as long as there's been marketing.”
“I do not have any firsthand knowledge of foreign interference in the 2016 election.”
“I think polling methodology is broken.”
“Mr. Trump understands the value of digital operations.”
“We never fought for the popular vote. There was no economical reason, and there was no reason based off the system of our Constitution to do so. We needed to win 270, and to do so we needed to win in certain states, and we needed to target registered voters that had a low propensity to vote and propensity to vote for Donald Trump if they come.”
“I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won.”
“Look, we are building out a large coalition program from Latinos for Trump, Black Voices for Trump, the faith-based, all kinds of different coalitions. That's an important thing for us to do. We need to turn out those voters.”
“I think that when the left found out that Facebook, a tool built by Silicon Valley, helped elect President Trump, they weren't very happy.”
“My loyalty is to the family. Donald Trump says 'Jump;' I say, 'How high?' Then I give him my opinion of where I should jump to, and he says, 'Go do it.'”
“Look, I think this president has said very clear that he cares about the cost of rising healthcare in this country. And if we are being correct about it, it was President Trump that saved the failing Obamacare that was falling off the cliff when he came into office.”
“Yeah, I would not want a foreign entity to meddle in our election; you know, a government. Yeah, I mean, I wouldn't want that; I'm American.”