Bill Jensen

“Everyone has a right to a strong and independent future: All of us have the right, and personal obligation, to choose whether or not company-driven hardships and sacrifices, overall, are shackling or strengthening our future. And to keep that right, each of us must be our own best advocate.”

“It's time for you to be the hero of your own journey.”

“Future strong strives for simplicity for all:Least amount of individual effort, energy and time to create maximum impact by each person.”

“Calling upon our crucible moments allows us to transcend our own limitations. Those moments create completely new possibilities within each of us.”

“Future strong cultures and relationships are built upon intense 'I have your back' bonds.”

“Future strong builds actions upon reflection, questions, curiosity, seeking to understand root causes and systemic connections.”

“Future strong individuals will not take on personal sacrifices, hardships and corporate crap that sidetrack them from their dreams and goals.”

“Future strong is relationship-driven and joyful.Its best bet is on people. Its outcomes create joyfor others and ourselves.”

“Building a strong future is living at the intersection of today and tomorrow: where living in the moment and who you have chosen to become dance together as one.”

“The biggest, toughest competition in the future will be the battle for your time and attention. Your one thing — your call to adventure — is your best tool in that battle.”

“Reliance is the ultimate measure of a team’s or organization’s culture. It’s not 'Would I recommend a friend to work here?' It’s 'Would this group of people put their ass on the line for me?' And 'Would I do the same for them?”

“Do not wait for vulnerability to be thrust upon you by your company or the marketplace. That is when you lost control of your own destiny. Choose to disrupt yourself. Seek vulnerability on your terms, no one else's.”

“Future Strong leaders are driven by a core question: What do I want my legacy to be? That requires a lot of searching one’s inner truths, and being brutally honest about how that compares to one’s daily actions.”

“If you are a senior executive, you need to embrace each individual’s right to choose his or her own hardships — and you must talk about that openly, candidly.”

“You will experience 100 transformative moments every year.”

“Your choices are where your future begins.”

“We each must do a better job of choosing which hardships are best for our future, not just for the company's.”

“Me comes before we. You need to become future strong before you can help others do the same.”

“We must stop destroying human capacity. Now.Too many of today’s leaders are holding back the future because it comes wrapped in risks.”

“Always remember: everything you do uses a portion of someone else's life.”