Antoine Arnault

“If you have trouble in your private life, who are you going to speak to? Not the new friend you made the day before, but people you trust and have known forever. Vuitton, Berluti, Hermes: it is those brands that have never compromised on quality or values that people turn to.”

“I had a couple of years of rebellion - I was singing in a rock band.”

“Advertising has always been something I kind of understood.”

“In an era of instant communication, a flaw or non-perfect product creates immediate bad buzz.”

“I think buying shoes is intimidating for a guy. Sitting down taking your shoes off, for men, it's too much. But you should never be intimidated by anything.”

“I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.”

“Berluti, we manufacture wonderfully successful sneakers, which I'm proud of. But I certainly don't forget the beauty we have to cultivate, the prestige of Venezia leather bespoke shoes, because this is a unique know-how that does not exist anywhere else.”

“I was taught fashion very early, from the age of 12 when my father bought and created the group.”

“What we sell are not products... that customers are going to put in a closet and forget.”

“Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created.”

“I'm not the biggest fan of airports. I try to arrive a few minutes before check-in closes.”

“It was clear from very early on that I would work in the family company. There was not really ever another option or idea.”

“One week a year, I go to Las Vegas with friends to play poker. We usually go to the Wynn. To play golf in the desert in the middle of the strip at the Wynn is one of the most surreal experiences you'll have.”

“The west coast of Corsica on a boat in August is probably as beautiful as it gets.”

“We were raised with real values about the importance of work and respect for the people.”

“Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.”

“The luxury industry has always been a little bit counter-cyclical.”

“It takes eight to nine months for a Berluti client to get a pair of custom-made shoes and it's fine. I was always against see now/buy now, as I don't think it's relevant to what we do and is not a good image of luxury.”

“My father has many talents, but his best is marketing.”

“We absolutely take no decisions based on the share price, not for LVMH.”