“So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.”

American attorney, author, political candidate, and professor

Zephyr Rain Teachout is an American attorney, author, political candidate, and professor at Fordham University. She specializes in democracy law and antitrust law. Her work and public life connect legal scholarship with political engagement. At Fordham, she focuses on the rules and structures that shape democratic government, while her writing and campaigns have brought those ideas into the public arena.