“The music industry isn't converging toward dance music. Dance music is dance music. It's been around since disco - and way before disco. But there's different versions of dance music.”

American rapper, singer, songwriter and record producer

William Adams, known professionally as will.i.am, is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the musical group Black Eyed Peas, which he formed in 1995 with fellow rappers apl.de.ap and Taboo. Black Eyed Peas have released nine studio albums. Their widest mainstream success came with the pop rap albums Elephunk, Monkey Business, The E.N.D., and The Beginning, during which will.i.am shared lead vocals with Fergie.