“I always wanted to have a scenario where the guy didn't have my number, but I had his. What if women make the first move, send the first message? And if they don't, the match disappears after 24 hours, like in Cinderella, the pumpkin and the carriage? It'd be symbolic of a Sadie Hawkins dance - going after it, girls ask first.”

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About Whitney Wolfe Herd

American entrepreneur

Whitney Wolfe Herd is an American entrepreneur known as the founder, executive chair, and CEO of Bumble. She is also a co-founder of Tinder. Before Bumble, she served as Tinder’s Vice President of Marketing. Her public profile is tied to building and leading major dating platforms, first in marketing and then at the helm of her own company.

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