“In this industry, people want a 'yes sir' attitude. But ad men usually have a chip on their shoulders. We have more money and are more successful. We call everyone by the first name. My assistants call me Vivek but I don't care.”

Indian director, producer, and writer

Vivek Ranjan Agnihotri is an Indian director, producer, and writer in Hindi cinema. He is also a member of the board of India’s Central Board of Film Certification and serves as a cultural representative of Indian cinema at the Indian Council for Cultural Relations. His work places him within both filmmaking and film governance. Beyond directing and producing, he has held roles connected to the public regulation and cultural presentation of Indian cinema, which gives his profile a wider institutional dimension as well as an artistic one.