“Fit experts envision a future in which you'd carry your body scan in your cell phone or on a thumb drive, using the data to order clothes online or find them in stores. But who's going to pay for all those scanners, which cost about $35,000 each, and the staff to run them?”

American journalist and author

Virginia Postrel is an American journalist and author who writes about commerce, culture, and technology. She is known for essays and commentary on how these areas shape modern life. She is a contributing editor at Works in Progress and co-hosts the podcast Everyday Abundance. Her work often focuses on the meeting point of markets, ideas, and everyday life, with a clear interest in how people make sense of change.