“I can come up with 30 T-shirt designs in a day, but it's just about where to slot each of them. That's streetwear to me. It's about knowing where to buy things, not this mass thing you can get anywhere.”

American fashion designer and entrepreneur

Virgil Abloh was an American fashion designer and entrepreneur. Trained as an architect, he moved from Chicago street fashion into international luxury fashion, and his work became widely associated with streetwear and high-end branding. In 2012, he founded Pyrex Vision, then transformed it into Off-White in 2013, the Milan-based label that became his best-known fashion project. He also worked with Ye, first through an internship at Fendi in 2009 and then as creative director at Donda in 2010. In 2018, he was appointed artistic director of Louis Vuitton menswear, and in early 2021 he took on broader creative responsibilities across the LVMH brand.