“I've always had this plan with Kid Rock. Just being best friends, we sat around for a long time going, 'OK, what we're going to do is take the Kid Rock thing and do this with it, and then we're going to spawn you off and it's gonna be Uncle Kracker this and that.'”

American singer and musician

Matthew Shafer, known professionally as Uncle Kracker, is an American singer and musician who rose to prominence in the 1990s. He was a turntablist in Kid Rock's backing group, Twisted Brown Trucker, before beginning a solo career in 1999. He is best known for the singles "Follow Me", "Drift Away", and "Smile", each of which reached the top 40 of the Billboard Hot 100. His work sits in the orbit of popular rock and crossover pop, and these songs brought him his widest recognition.