“Well, I was doing platinum albums back-to-back with Jive when they were the hottest hip-hop label. There was a time when Jive made a lot more money than Def Jam. They had KRS-One, Too $hort, E-40, Mystikal, UGK and Keith Murray. They had Will Smith when he was still the Fresh Prince.”

American rapper, late 1980s to present

Todd Anthony Shaw, known professionally as Too Short, is an American rapper and a key figure in West Coast hip-hop. He emerged in the late 1980s, when he was among the first artists in the style to gain wide recognition. His songs often deal with pimping, sex, drug culture, and survival on the streets. He is known for tracks such as “Blow the Whistle” and “The Ghetto,” and for having worked with both Tupac Shakur and the Notorious B.I.G. during the peak of their careers.