“The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.”

American entrepreneur, investor, author, podcaster

Timothy Ferriss is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He is known for his 4-Hour self-help book series, including The 4-Hour Work Week, The 4-Hour Body, and The 4-Hour Chef. Those books made him widely known for advice on optimizing everyday life, though he has since reconsidered that approach. He has also supported scientific research into psychedelic treatments, extending his public work beyond the self-help genre.