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Originally said in English.
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About Tim Cook
American business executive
Timothy Donald Cook is an American business executive, best known as the chief executive officer of Apple from 2011 to 2026 and as the company’s executive chairman from 2026. He joined Apple in 1998 and worked under co-founder Steve Jobs before taking over as chief executive. Cook rose through senior roles in operations, sales and operations, and then chief operating officer. As Apple’s leader, he oversaw the company’s growth into one of the world’s most valuable businesses. In 2025, Apple was the second largest technology company by revenue worldwide, and Cook also guided the succession plan that led to John Ternus becoming CEO.
More from Tim Cook (110 quotes) →More quotes by Tim Cook
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- “That has always been the objective of Apple: to do things that really enrich people's lives. That you look ba…”Tim Cook
- “When you care about people's happiness and productivity, you give them what brings out the best in them and t…”Tim Cook
- “I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.”Tim Cook
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