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Originally said in English.
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About Tim Cook
American business executive
Timothy Donald Cook is an American business executive, best known as the chief executive officer of Apple from 2011 to 2026 and as the company’s executive chairman from 2026. He joined Apple in 1998 and worked under co-founder Steve Jobs before taking over as chief executive. Cook rose through senior roles in operations, sales and operations, and then chief operating officer. As Apple’s leader, he oversaw the company’s growth into one of the world’s most valuable businesses. In 2025, Apple was the second largest technology company by revenue worldwide, and Cook also guided the succession plan that led to John Ternus becoming CEO.
More from Tim Cook (110 quotes) →Other sayings from Tim Cook
- “Our goal has never been to make the most. It's always been to make the best.”Tim Cook
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