“So there is nothing inherently subversive about pleasure. On the contrary, as Karl Marx recognized, it is a thoroughly aristocratic creed. The traditional English gentleman was so averse to unpleasurable labour that he could not even be bothered to articulate properly. Hence the patrician slur and drawl, Aristotle believed that being human was something you had to get good at through constant practice, like learning Catalan or playing the bagpipes; whereas if the English gentleman was virtuous, as he occasionally deigned to be, his goodness was purely spontaneous. Moral effort was for merchants and clerks”