“Linguistic supersizing is on the increase, and it may show the influence of advertising-speak and corporate jargon on language, in which everything needs to be hyped to get noticed. It means that some of our greatest words are losing their power.”

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Originally said in English.

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About Susie Dent

English lexicographer, etymologist, and media personality

Susie Dent is an English lexicographer, etymologist, and media personality, known for her long-running presence on television. Born in 1964, she has appeared in Dictionary Corner on Channel 4’s Countdown since 1992. She also appears on 8 Out of 10 Cats Does Countdown, the comedy spin-off of the show. Her work centers on words, their meanings, and their histories, which has made her a familiar voice on British television.

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