“I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.”

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About Susan Wojcicki

American business executive

Susan Diane Wojcicki was an American business executive who led YouTube as chief executive officer from 2014 to 2023. She is remembered as one of the most visible figures in the company’s history. During her years at the top of YouTube, Wojcicki helped shape the platform’s direction and public face. Her name is also associated with the wider growth of the company into a major global video service.

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