“People go into that arena, and they know the fix is in. They know what pro wrestling or sports entertainment is. That being said, they want it executed to the highest level so that they can suspend their disbelief and buy in, and so, in a world of make believe, you make people believe in you. It's as real as it can be.”

American media personality, actor, and retired professional wrestler

Steve Austin, known in the ring as Stone Cold Steve Austin, is an American media personality, actor, and retired professional wrestler. He is associated with WWE as an ambassador and became a defining figure of late 1990s professional wrestling. He was central to the World Wrestling Federation’s success during the Attitude Era, when the industry surged in mainstream popularity. His career is tied to that period of growth, and he remains widely recognized for his impact on wrestling and his later work in media and acting.