“A lot of people say, 'What set the Attitude Era up?' or, 'What started the Attitude Era?' To me - and I was allegedly the leader of it - sports entertainment, pro wrestling, whatever you want to call it has always had an attitude. So, why that particular generation got labeled, I don't know.”

American media personality, actor, and retired professional wrestler

Steve Austin, known in the ring as Stone Cold Steve Austin, is an American media personality, actor, and retired professional wrestler. He is associated with WWE as an ambassador and became a defining figure of late 1990s professional wrestling. He was central to the World Wrestling Federation’s success during the Attitude Era, when the industry surged in mainstream popularity. His career is tied to that period of growth, and he remains widely recognized for his impact on wrestling and his later work in media and acting.