“The rules of friendship are tacit, unconscious; they are not rational. In business, though, you have to think rationally.”

Canadian cognitive psychologist and public intellectual

Steven Arthur Pinker is a Canadian cognitive psychologist, psycholinguist, popular science author, and public intellectual. He is known for his work on the mind, language, and human nature, and for presenting those subjects to a wide general audience. Pinker supports evolutionary psychology and the computational theory of mind. He is the Johnstone Family professor of psychology at Harvard University, and his writing often returns to questions about how people think, speak, and understand the world.