“I think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.”

Canadian cognitive psychologist and public intellectual

Steven Arthur Pinker is a Canadian cognitive psychologist, psycholinguist, popular science author, and public intellectual. He is known for his work on the mind, language, and human nature, and for presenting those subjects to a wide general audience. Pinker supports evolutionary psychology and the computational theory of mind. He is the Johnstone Family professor of psychology at Harvard University, and his writing often returns to questions about how people think, speak, and understand the world.