“A word is an arbitrary label - that's the foundation of linguistics. But many people think otherwise. They believe in word magic: that uttering a spell, incantation, curse, or prayer can change the world. Don't snicker: Would you ever say, 'Nothing has gone wrong yet' without looking for wood to knock?”

Canadian cognitive psychologist and public intellectual

Steven Arthur Pinker is a Canadian cognitive psychologist, psycholinguist, popular science author, and public intellectual. He is known for his work on the mind, language, and human nature, and for presenting those subjects to a wide general audience. Pinker supports evolutionary psychology and the computational theory of mind. He is the Johnstone Family professor of psychology at Harvard University, and his writing often returns to questions about how people think, speak, and understand the world.