“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.”

American businessman, inventor, and investor

Steve Jobs was an American businessman, inventor, and investor. He was a leading figure in the personal computer revolution and co-founded Apple in 1976 with Steve Wozniak. After leaving Apple in 1985, he founded NeXT and bought Pixar in 1986, later serving as its chairman and majority shareholder until 2007. He returned to Apple in 1997 as CEO and remained closely involved in the development and promotion of many of the company’s major products until he resigned in 2011.