“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.”

American businessman, inventor, and investor

Steve Jobs was an American businessman, inventor, and investor. He was a leading figure in the personal computer revolution and co-founded Apple in 1976 with Steve Wozniak. After leaving Apple in 1985, he founded NeXT and bought Pixar in 1986, later serving as its chairman and majority shareholder until 2007. He returned to Apple in 1997 as CEO and remained closely involved in the development and promotion of many of the company’s major products until he resigned in 2011.