“And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.”

American businessman, inventor, and investor

Steve Jobs was an American businessman, inventor, and investor. He was a leading figure in the personal computer revolution and co-founded Apple in 1976 with Steve Wozniak. After leaving Apple in 1985, he founded NeXT and bought Pixar in 1986, later serving as its chairman and majority shareholder until 2007. He returned to Apple in 1997 as CEO and remained closely involved in the development and promotion of many of the company’s major products until he resigned in 2011.