“If you do not use clean language in your NAPS the negative words can be literally taken as part of the NAPS, and then you wonder why your NAPS has gone adrift, or that it only partly worked for you.”

Stephen Richards is a British journalist and author. He is known for his insightful commentary on media ethics and the evolving role of journalism in the digital age, blending sharp analysis with a reflective tone. His work often explores the intersection of truth, technology, and public trust.